How dangerous is the selling of our personal data?

Facebook is planning to sell our “likes” for its big IPO payday. How much of that cash will you see? Zero. And you’ll pay even more as you get bombarded with annoying advertising. Time Magazine reports on the multi-billion dollar industry of trading our personal data without our explicit consent. What is upsetting is that the average consumer is mostly unaware of the real risks associated with this practice. Time Magazine provides the full detail here: Data Mining: How Companies Now Know Everything About You

Your data is safe at EpicHub.com


EpicHub

I’m pleased to announce EpicHub has basic functionality! I made my first phone call through my account in the EpicHub website last night! EpicHub offers telecommunications at a reduction in cost of 66% over standard telephony rates! But that’s just the start! We’re going to drive this cost down till it’s free! FREE! How? That’s a SECRET! And this is still just the tip of the iceberg!

EpicHub uses “Outside the box” thinking to create “non-intrusive” revenue streams! EpicHub uses no spam! No banner ads! No pop-up windows! No selling your personal information to anyone! No selling your friends information either! In fact, no annoyances at all! EpicHub offers “True Internet Tranquility!” You’re data is SAFE at EpicHub! YOU ARE SAFE at EpicHub!

At Epic – We get it!

“You want – What you want – When you want it!”

Stay tuned!


Starting a Company: Be afraid

Starting a Company: Be afraid.


Starting a Company: Be afraid

People will tell you to “Follow your dreams!” and “Life is what you make of it!” and “You never know unless you try.” etc. etc.

But those sayings are only partially true. It is true that you can’t win if you don’t play the game. I’m reminded of that old joke about the man who pleaded with God every day to help him win the lottery. So – every day he prayed – but no lottery winnings were ever pocketed – and on the day he died – he went to Heaven where he met God and said, “Lord, every day I prayed that I’d win the lottery, but you never made it happen! Why not?” And the Lord said – “You never bought a lottery ticket.”

With that said, business is considerably more than just going out and “trying.” True, you can get lucky, but think about this — approximately 50 percent of new businesses fail in the first year. This number has also been held to increase dramatically in the first five years of running a business, when the number is claimed to rise as high as 90 to 95 percent. Those are some long odds!

If you’re considering starting a new business, I highly recommend reading “The E-myth” by Michael Gerber:

http://www.amazon.com/The-Myth-Michael-E-Gerber/dp/B004KIC420/ref=sr_1_5?ie=UTF8&qid=1331780405&sr=8-5

Don’t get “The E-Myth Revisited” as the message is watered down. “The E-Myth” explains why and how most new businesses fail in the first year. This is absolutely CRITICAL reading for entrepreneurs! And, no, I am not getting paid a commission for recommending this book. It’s a good read, and the money you invest in this book is a drop in the bucket compared to what you can lose by going into business in the wrong way. I know from experience.

The second piece of advice I have for you is this — either get really good at accounting, or hire a fantastic numbers guy. The biggest killer of businesses in my experience is hidden costs – i.e. you think you’re making a profit, but you’re not — and you bleed yourself to death. A great numbers guy or gal can alert you to all kinds of problems BEFORE they kill you.

And the best piece of advice of all should be the 11th commandment – “Know thy customer, as thee know thyself.” Find a problem the customer has – find a habit tied to the problem – create a system that solves the problem consistently – tie the system to the habit – your product should provide a reward at the end of the habit – manage key indicators – service the customer – and own thy numbers.


Prototype Coding 4 of 4

Prototype Coding 4 of 4 was successful! That’s it! Technology risk over! Done deal!

Prototype 4 is being delivered to the master coder and will be incorporated into the site. All that remains now is coding in additional existing technologies to create the final product. I am now 3 to 5 months away from a deliverable!

After I have my product up and functioning, I’ll need to load a great deal of data into it to prepare it for launch. This will take about a month. During this time, I’ll be beta testing the site.

Mapping this out, it looks like October, 2012 is my target launch month.